Monday 2 June 2014, 12:36 | By

Creative communities with a cause

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The power of creativity, on both a personal and social level, is central to Creative Skills For Life’s mission and we like to report on thought-provoking developments in this space. Matthew Taylor, CEO at the Royal Society Of Arts, an organisation committed to finding innovative practical solutions to today’s social challenges, has been giving a lot of thought to the subject.

Mathew Taylor

This has led to an initiative called ‘Power To Create’ focused on “unleashing the deep desire of billions to turn their ideas into reality”. This, Matthew believes, will help solve some of society’s biggest problems and in so doing he believes we will become a more fulfilled and happier species.
You can read more about the Power To Create here, and we will be interviewing Matthew about these ideas later this summer. In the meantime we’re pleased to share Matthew’s blog where he considers how the Power To Create relates to Charles Leadbeater’s claim that the most successful organisations are actually “creative communities with a cause”.

I have been trying to use my preferred way of thinking about human motivation and social power to develop the RSA’s emerging world-view, ‘The Power To Create’. In this regard I am grateful for an idea given to me by public intellectual and social innovator Charles Leadbeater.

Charlie tells me that from his own direct observations he has come to the conclusion that the most innovative and successful organisations are ‘creative communities with a cause’. The potential synergy between my simplified application of cultural theory and the goal of greater creative capacity is obvious (well, to me, at least): Broadly, the three ‘c’s in Charlie’s phrase line up respectively with the three sources of social power in my account; the individualistic (creative), the solidaristic (communities) and the hierarchical (cause).

A concern with the Power To Create has been its lack of ethical substance; looking out on the inequalities and wastefulness of modern society the question asked is ‘whose power to create what?’ A focus on the role of human drives in the effectiveness of organisations, people and places doesn’t solve this problem, but it might help.

Going in reverse order, consider the critical polarities for each drive:

Hierarchy/’cause’
The production and maintenance of rationality is often the role assumed by leaders and the hierarchical systems over which they preside. But in his study of bureaucracies (of which he was generally a fan), Max Weber made the powerful distinction between substantive rationality (directed at ends/outcomes/values) and procedural rationality (directed at means/procedures/rules). Organisations are established to pursue substantive rationality but over time, as they become institutionalised, procedural rationality often starts to dominate.

By the idea of ’cause’ Charlie’s description of the most effective organisations implies leaders who maintain a focus on substantive (value) based rationality rather than procedural (process based) rationality. Interestingly, there is growing emphasis in debates about corporate responsibility of the ideal of purpose driven organisations.

Solidarity/’community’
People on the left often assume that solidarity is their kind of thing. But this human drive – based on shared norms, identity and values – is characteristic of racist populism as well as workers’ cooperatives. The key polarity here may be between ‘solidarity for’ and ‘solidarity against’, both in term of identity (an expansive versus an exclusive bond) and mobilisation (cooperation to develop solutions versus cooperation simply to mobilise protest). The context in which Charlie uses the word ‘community’ implies an expansive idea based on a constructive activity.

Individualism/’creative’
The Power To Create is an alternative to a previous, less stirring, definition of the RSA’s mission, namely ‘enhancing human capability’. A focus on capability points to the key polarity when it comes to the individualistic drive. This is between the fulfillment of individual appetites (for stuff, power, wealth or whatever) versus a notion of human development. There are many versions of the latter and RSA folk are particularly keen on that of Robert Kegan, but the key point is that this is an idea of individual aspiration linked to self-discipline and self-knowledge as well as self-expression.

By using the descriptor ‘creative’ the implication of Charlie’s phrase is that the individualist drive in the most effective and innovative organisations is directed to personal growth and pride in craft rather than success measured only by income or promotion.

For me the most intriguing aspect of the Power To Create is that it implies two distinct but overlapping ideals, one with a primarily idealistic rationale and the other responding to more practical imperatives: first, citizens being able to create the lives they choose; second, an economy and society characterised by mass creativity.

The kind of creative organisations, places and societies needed to pursue both these goals would, according to this account, tend to exhibit leadership based on substantive rationality, forms of solidarity that are inclusive and constructive, and a developmental model of individual aspiration.

Certainly, as we look at the largely depressing tableau of modern politics and public discourse, to make the case for idealistic leadership, for forms of belonging which are generous and optimistic and a model of human success which is to do with being rounded productive citizens rather than wealth-hoarders or consumers – well, it seems pretty revolutionary.