|The inspiration behind Creative Skills For Life can be traced back to 2006, when CSL founder Ian Spero committed to supporting the construction of the first Maggie’s Cancer Care Centre in England. Located at Charing Cross Hospital in West London, the Centre aims to provide free practical, emotional and social support to over 6,000 new cancer patients every year, together with their family and friends.
Drawing upon the worlds of media, design and entertainment, Ian’s RockCouture® concept resulted in a host of great names including Bono, Philippe Stark and Ronnie Wood, transforming electric guitars into remarkable works of art. Following critically acclaimed exhibitions at the National Museum of Ireland, Galeries Lafayette in Paris and Harrods of London, the RockCouture guitars were auctioned to benefit Maggie’s and other important charitable causes.
Motivated by a common desire to explore new, and potentially sustainable ways, to improve quality of life for young people living with life limiting and life threatening conditions, the creative and media industries reunited with RockCouture Productions to present Play For Life in 2010. Backed by a $4.5 million Clear Channel media campaign, featuring the likes of Justin Bieber, Rihanna and Taylor Swift, the initiative enabled City of Hope, a pioneering biomedical cancer centre, on America’s West Coast, to further research the value of music therapy for young patients undergoing treatment.
Launched in 2013, Creative Skills For Life is the consequence of an extraordinary journey, populated by many brilliant, caring and passionate friends and associates. Informed by the collective knowledge and experience of this diverse group of multi-disciplinary stakeholders, CSL aims to engage people living with chronic illness. Especially those facing isolating situations, in new, more meaningful and relevant ways, employing creative tools enhanced by digital, mobile and media technologies.
Collaborating in a spirit of open innovation CSL is now focused on promoting and enabling the development of interactive experiences that engage users on a practical, psychological and emotional level, providing academic research with data and insight; which will in turn inform new initiatives and progressive refinement.
And so, what began as an effort to support the needs of those living with life-threatening conditions now points towards a preventative future.